Privacy Policy

Who We Are

TrueWire ("we", "us", or "our") operates https://truewire.co.ke — Kenya's fastest verified news platform. We aggregate news from trusted Kenyan and international sources, rewrite selected stories using AI, and deliver them to readers in plain, accessible language.

This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, subscribe to our channels, or submit a tip to our newsroom.

Information We Collect

We collect two types of information — information you give us directly, and information collected automatically when you use our site.

Information you provide:

• Tip submissions — your name, contact details, and the news tip you submit via our tip form
• Push notification consent — if you allow browser notifications, we store your subscription token
• Any messages or feedback you send us directly

Information collected automatically:

• Pages visited, time spent on each page, and articles clicked
• Browser type, operating system, and device type
• IP address and approximate location (city/country level only)
• Referring website — how you found us
• Search terms used within the site

How We Use Your Information

We use collected information for the following purposes:

• To deliver and improve our news service
• To understand which stories and categories our readers care about most
• To send push notifications to subscribers who have opted in
• To process and follow up on news tips submitted to our newsroom
• To detect and prevent abuse, spam, or fraudulent activity
• To comply with legal obligations under Kenyan law
• To measure and improve website performance and user experience

Google Analytics & Advertising

We use Google Analytics to understand how visitors use TrueWire. Google Analytics collects anonymized data about page views, session duration, and traffic sources. This data is processed by Google in accordance with their privacy policy.

We use Google AdSense to display advertisements on our site. Google may use cookies to serve ads based on your prior visits to our website or other sites. You can opt out of personalized advertising by visiting Google Ad Settings.

We use OneSignal to manage push notification subscriptions. OneSignal processes subscription tokens in accordance with their own privacy policy. You can unsubscribe from push notifications at any time through your browser settings.

Cookies

TrueWire uses cookies — small text files stored on your device — to improve your experience. These include:

• Essential cookies — required for the site to function properly
• Analytics cookies — used by Google Analytics to track usage patterns
• Advertising cookies — used by Google AdSense to serve relevant ads
• Preference cookies — remember your reading preferences

You can control cookies through your browser settings. Disabling cookies may affect some site functionality.

News Tips & Sources

When you submit a news tip through our tip form, the information you provide is handled with strict confidentiality. We will never publish your name or contact details without your explicit consent. Source protection is a core editorial principle at TrueWire.

Tips are reviewed by our editorial team and used solely for news verification and reporting purposes.

Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy:

• Analytics data — retained for 26 months then automatically deleted by Google
• Push notification tokens — retained until you unsubscribe
• Tip submissions — retained for 12 months then deleted
• Server logs — retained for 30 days then deleted

Your Rights

Under Kenyan data protection law and international best practices, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your personal data
• Withdraw consent for push notifications at any time
• Object to processing of your data for advertising purposes
• Lodge a complaint with the relevant data protection authority

To exercise any of these rights, contact us at the email below.

Third-Party Links

TrueWire aggregates news from external sources. When you click "Read Full Story" you will be taken to a third-party website. We are not responsible for the privacy practices of those sites. We encourage you to review the privacy policies of any external sites you visit.

Children's Privacy

TrueWire is a general news platform not specifically directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us immediately.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will notify users of significant changes by posting the new policy on this page with an updated date. Continued use of TrueWire after changes constitutes acceptance of the updated policy.